Onboarding experiences under the microscope
The microscope being growth.design frameworks.
What is growth.design?
I have always been the lone design wolf in all the teams I have worked with so far. Outside help was of the utmost importance.
growth.design is one of the key resources in my arsenal. On top of their unique case studies, the co-founders, Dan and Louis-Xavier, also share their deep knowledge in their masterclass, where they equip you with very practical frameworks on how to design for the human mind by remaining ethical.
In the slides below, I have used their psych framework alongside different insights (psychological, ux, data, etc.) to explain what is potentially happening from the user’s perspective on each step of the journey.
Psych acts as energy level and it is shaped by two forces Psych = M·A: Motivation (the willpower to act) and Ability (the capacity to act). Every interaction on screen will add to or remove from it. I started each analysis at an average of 40 psych since the users are coming from different backgrounds.
Onboarding as a caregiver at Paulina24
Paulina24 connects caregivers with families seeking 24h elder care in Germany, offering better-paying jobs than traditional agencies.
Caregivers come with very different prior experiences that shape how they see Paulina24:
It is crucial that the onboarding journey keeps them motivated and makes it as easy as possible to take action.
- Keep a professional, but friendly tone
- Ask only relevant questions to find the best match
- Reward them with first results
Motivation
- Keep it short and familiar
- Low friction and cognitive load
- Mobile-first design
Ability
Refer to the canva slides below for a more detailed analysis of each step.
Onboarding as a learner at Kiron
Kiron is an edtech platform that offers free education opportunities and job readiness programs for refugees, forced migrants, asylum seekers, and underserved communities.
Learners arrive with different goals that shape what they expect from the platform:
It is crucial that the onboarding journey helps them find their path as easily as possible.
- Welcome them heartily with a warm and plain language
- Personalize recommendations based on their interests
- Give them a checklist to hit the ground running
- Connect them with other learners nearby
Motivation
- Minimal steps to get started
- Guide their decision-making
- Low-bandwidth friendly
Ability
Refer to the canva slides below for a more detailed analysis of each step.